1. Tata Harper
Best for: Moisturizers and Cleansers
Recently launching a t-shirt collaboration with conscious fashion brand, Maiyet, this green beauty brand is not slowing down anytime soon. The “Kiss Me, I’m Non-Toxic” campaign donated $30 to the Breast Cancer Fund’s Campaign for Safe Cosmetics, to raise awareness of harmful ingredients in beauty products. The campaign was a raving success, garnering support from fashion and beauty gurus like Creative Director of Marie Claire, Nina Garcia, and actress Constance Zimmer. However, the brand goes beyond social media and celebrity endorsements. Tata Harper owns their product’s life cycle from cradle-to-cradle, through research and development to production and consumption. They have a small and nimble production laboratory in Vermont, which manufactures in small batches to ensure the product is fresh and high-quality. The green beauty brand also buys renewable energy from the state of Vermont to keep their business running. Their bright green and gold packaging is not only stunning but eco-friendly as well made from recycled paper and glass bottles.
Kara’s top pick: Concentrated Brightening Serum, $150
[Certified Organic Pure Primer with Hyaluronic Acid, $49 / Loose Mineral Foundation, $45 / Loose Mineral Bronzer, $35]
Best for: Powders and Oils
If you’re looking for makeup that gives you a light, all-natural look, INIKA is the brand for you! INIKA Organic is an eco-beauty brand that is certified cruelty free, vegan, organic, and halal. Seemingly weightless, the brand is designed to bring moisture to the top of your skin producing a dewey, hydrated glow. Their oils are a must-have for all of you beauty lovers out there! The oils help penetrate and diminish acne to even skin tone, repairing scars, redness and stretch marks. I know that I did some damage to my skin in my teen years and it’s never to early to start protecting and repairing! This beauty brand also has an impressive trophy shelf winning over 35 awards for it’s product quality and innovation, beating out some of the biggest beauty brands in the industry. Guaranteed safe, natural, ethical and environmentally conscious, INIKIA Organic is brand every eco-chick should check out.
Kara’s top pick: Loose Mineral Foundation SPF 25, $40
3. RMS Beauty
[Lip2Cheek in Beloved Red, $36 | Contour Bronze, $28 | Lip2Cheek in Demure Bubblegum, $36, | Lip Shine in Sublime Fuscia, $25 | Lip Shine in Content Claret, $25 | Lip Shine in Honest Pink, $25 | Lip Shine in Sacred, $25]
Best for: Multitasking cosmetics (mixers and illuminators)
RMS Beauty is a brand that heals and nourishes from the inside out. It goes beyond using organic ingredients and digs deep into creating products that are free of harmful chemicals, synthetic preservatives, synthetic vitamins, and GMO’s. Consider RMS like a green juice or ginger shot for your skin. It’s based on a solid foundation of long-term healthy and beauty. One of RMS’ best and most user-friendly characteristics is it’s blending feature. You can easily create a personalized palette to mix and match your every state of health, time of the year, or mood. Check out the Master Mixer, a rose gold versatile blending cream made cocoa seed butter, rosemary extract and more restorative, organic ingredients.
Kara’s top pick: RMS Beauty Master Mixer, $38
[Honest Beauty Everything Tinted Moisturizer, $28 / Honest Beauty Gel Cleanser, $9 / Honest Beauty Beauty Balm, $18 / Honest Beauty Hydrating Face Cream, $34]
Best for: Primers
You may have heard of The Honest Company because the Founder is none other than gorgeous actress and entrepreneur, Jessica Alba. The Honest Company was born out of a want and need to find safe, healthy products for her children. The Honest Company is more of a lifestyle brand, selling diapers and home cleaners in addition to makeup. The company is B (Corps) certified, meaning that it has met rigorous standards of social and environmental performance, accountability, and transparency. Honest Beauty falls under The Honest Company’s umbrella. It was made targeting mothers and professionals who want the best, all-natural makeup and beauty products exposed to the skin, that also touches to their kids and family. Their overall moto is being effective, while safe.
Social goodness is at the core of Honest Beauty’s ethos. They believe in the power of their product’s influence and strive to empower wellness not only in the beauty industry, but the overall lifestyle industry. They strongly believe in the education and hence support Code.org to create a high school AP computer science curriculum focused on young women. This is an incredible aspect of Honest Beauty that I feel passionate about and connected to. Thank you Jessica for creating such an awe-inspiring company!
Kara’s top pick: Honest Beauty Beauty Balm, $18
Best for: Eyeliners and Pencils
Physicians Formula is a must-have for my ladies with sensitive skin! I have Keratosis pilaris on my cheeks, arms, and legs so am always very cautious and aware about what products I am putting on my skin. Physicians Formula is a brand that I trust and use frequently. Launched in the 30’s this beauty brand has spent many years researching and perfecting high-quality, hypoallergenic cosmetic and skin care products. Their standards are more on the rigorous side so you know you are buying a pure product when purchasing Physicians Formula. They pride themselves in being fragrance-free, paragon free, gluten free and more.
Kara’s top pick: Physicians Formula Eye Booster 2-in-1 Last Boosting Eyeliner, $12
[Origins Clear Improvement Active Charcoal Mask, $28 / Origins Drink Up Intensive Overnight Mask, $25]
Best for: Face wash and Cleansing oils
Launching the first cosmetic container recycling program, Origins is considered a global pioneer in the beauty industry. Their products encompass a minimalist aesthetic with an emphasis on utilizing the environment to create it’s products–from “plant to formula”. You’re probably thinking, “Doesn’t every so-called ‘natural’ beauty brand use nature?” Yes, of course, but Origins takes it one step further and not only uses the environments resources, it gives back to those resources. The brand partnered with American Forests’ Global Releaf and has planted approximately 500,000 trees around the world and counting. Their first product, activated charcoal mask, was launched in 1990 (and you thought those lemonade charcoal juices were new!), which still ranks as the #1 face mask in the industry today. They have since branched out to hair, bath & body, makeup, and skincare.
Kara’s top pick: Origins A Perfect World SPF 25, $43
6. 100% Pure
[100% Pure Superfruit Eye Balm, $35 / 100% Pure Coca Pigmented Bronzer, $35 / 100% Pure Vitamin C Serum, $38 / 100% Pure Lip Caramel in Melon Drop, $25 / 100% Pure Organic Coffee Bean Caffeine Eye Cream, $25 / 100% Pure Fruit Pigmented Pot Rouge in Posey, $25]
Best for: Face masks and eye creams
Founded in a Napa, California farmhouse in the early 2000’s, 100% PURE is an organic cosmetics company focused on skincare, cosmetics, and bath & body products. 100% PURE stays true to it’s name as it’s 100% natural , 100% cruelty-free, 100% free of artificial colors, fragrances, synthetic preservatives and other toxins. A bit about the brand (or should I say bite) is that they feature fruit dyed makeup! Yes, you heard me right, you can purchase fruit pigmented tinted moisturizer, eye shadow, mascara, lip gloss and more. Your boyfriend won’t be able to keep his hands off of you because you’ll smell (and taste) so sweet!
Kara’s top pick: Organic Coffee Bean Caffeine Eye Cream, $25
7. Well People
Best for: Foundation Powders
Eco-luxe beauty brand, Well People, thrives on simplicity and authenticity. Hand crafted in small batches in the USA, the makeup is comprised of uber hydrating formulas rich in organic aloe and precious essential oils with an emphasis on organic ingredients. Caught too much sun this past weekend? No problem. Well People makeup contains an advanced botanical complex of organic aloe, chamomile, and organic tea – AKA the perfect sunburn cure. They dub their organic aloe vera as their “superstar ingredient.” Your burn can thank me later…
Kara’s top pick: Bio Brightener Stick 1, $24
Best for: Lipstick
A new player in the game, Ilia beauty was launched in 2011 in Vancouver, Canada and is now based in LA. Ethics and sustainability is heavily engrained in the brand, taking their effect on the environment and the health of their consumers into consideration every step of the way. They use an organic supplier and value transparency from start to finish. The pure products are formulated with certified organic bio-active botanicals and packaged in chic recycled aluminum cases. Ilia focuses on lip care, but also carries beauty products for eyes, face and brushes.
Kara’s top pick: Tinted Lip Conditioner in Arabian Knights, $26
Best for: Foundation
Vapour beauty is all about creating environmentally friendly products, but products that most importantly perform and excel. Every product contains a minimum of 70% organic ingredients with 30% comprised of mineral pigments and essential oils. Created in the mountains of New Mexico by Founders Founders Krysia Boinis and Kristine Keheley, the mineral pigment makeup will give you their signature “lit from within glow.” What makes Vapour stand out among the rest of the eco-beauty brands? They suspend mineral pigment in concentrated moisturizing botanical bases rather than opting for powder products which can seep into deep wrinkles and accentuate them rather than smooth and conceal them. Vapour also incorporates sustainability by using solar and wind power in their lab, warehouse, and offices. There are so many more incredible strides that Vapour has made. Head over to their site (link above) to read more.
Kara’s top pick: Atmosphere Luminous Foundation, $35
10. Pangea Organics
Best for: Bodycare
Plants are the power at Pangea organics. Hailing from my college town of Boulder, Colorado, Pangea is named after the supercontinent that existed on Earth in the Palezoic eras. They focus their efforts on the ingredients but do not compromise packaging or formulations. The name is derived from the Greek word “pan” meaning “whole.” Pangea encourages it’s consumers not only to use it’s products, but to “experience” them. They urge individuals to indulge in the armoa therapeutic benefits and look to their products to transform your beauty routine for the beauty.
Kara’s top pick: Body Oil in Pyrenees Lavender with Cardamom, $30