When it comes to athleisure wear that you are lounging in, sweating in, and let’s be honest, basically living and breathing your best life in from your AM coffee to your PM yoga flow, you want to ensure your garments are consciously made so you can feel good and look good!
Alas, these days it can be tough to discern between sustainable shopping and convoluted greenwashing. I’m thrilled to have teamed up with Threads 4 Thought to give you, my fellow conscious consumers, a clear and concise overview on a few key characteristics to look out for when shopping sustainable athleisurewear and fashion.
About Threads 4 Thought
Threads 4 Thought is an everyday basics apparel and workout wear brand that is produced responsibly & supports 360-degree sustainable and social initiatives.
Founders, Leigh and Eric Fleet, also husband and wife, founded Threads 4 Thought in 2006 in college — far before sustainability was trendy. The brand started with modest graphic tees made from eco-friendly materials like organic cotton and recycled polyester and has today grown into a best-selling athleisure brand that is grounded with a purposeful mission beyond profit — from their materials and supply chain to their philanthropic model and partnerships. These four characteristics are a core part of Threads 4 Thoughts conscious identity and are key components to look out for as a sustainable shopper.
Sustainable Shopping Tips
1. Pause Before Purchase
Do you typically cave for impulse buys or are you more mindful, taking a moment to pause before you vote with your dollar? It’s wise to take a step back and observe your own consumption habits — whether it’s fashion or your weekly stop at the grocery store. The next time you stumble upon a product you want to buy, pause and ask yourself:
Do I know the brand? If not, is their research readily available where I can learn about where the product is made and who made it?
Do I really like this?
Do I need this?
If’ it’s a garment, how often will I wear it and does it match with other things I already own?
Is this product of quality?
The more you become aware of your consumption and shopping habits, the more routine this process will get. Fast fashion and industrialization have certainly streamlined, optimized and accelerated life, but that doesn’t mean you can’t slow down while you shop — because nothing is worse than spending loads of money on a cheap good that breaks in a week or sits in your closet for a year.
2. Check the Textile Composition
Textiles is a hot topic of conversation right now, considering the prevalence of microplastics in our pipes, drinking water, and oceans.
but consumers still need to be conscious of microplastics and pick up a Guppyfriend bag to help halt plastic infiltration. I personally opt for natural textiles whenever possible because they are biodegradable and create a more circular economy.
3. Support Eco-Conscious Partners
Sustainability literally means “to maintain,” and in order to maintain you not only need to support the right brands, but the right organizations as well that are going above and beyond to enact sustainable change for our people, planet and beyond. Threads 4 Thought donates and supports many of these nonprofits and specifically has strong ties with the IRC (International Rescue Committee), an org that spearheads high-impact, cost-effective solutions for crisis management, as well as the NRDC (Natural Resources Defense Council), an org that works to safeguard the earth.
What sustainable shopping tips have helped you learn and grow to be a more conscious consumer? Let’s chat about it!
Get 20% off Threads 4 Thought with code BOUNDLESS20
Many thanks to this post’s sponsor, Threads 4 Thought. Kindly note, Kara’s opinions are her own and Boundless strives to solely support companies that align with the brand’s mindful mission and values.