What Is Fashion Revolution?

fashion revolution

What is Fashion Revolution?

Fashion Revolution was founded after the tragic collapse of Rana Plaza factory in Bangladesh on April 24, 2013. Over one thousand people died and another 2,500 people were injured, making it the fourth largest industrial disaster in history – four too many. Consequently, people from across the world have united to use the power of fashion to change the world and challenge factories to display greater transparency.

What is Fashion Revolution Week?


Every anniversary on April 24th, Fashion Revolution asks consumers to wear their clothes inside out to show who made their clothes in honor of the victims lost in factory collapses such as Rana Plaza. This is known as Fashion Revolution’s #whomademyclothes campaign. Throughout the week of April 24th, the campaign encourages manufacturers, producers and brands to respond to the campaign with photos of themselves tagged #imadeyourclothes. The week is filled with inspiring events, panels and pop-up shops to raise awareness of the unethical ways clothes are sourced, produced and consumed in addition to brainstorming ways on how we can change and improve fashion industry’s supply chain standards.

Why was Fashion Revolution Week founded?

Conscious consumers consistently ask what they can do beyond “voting with their wallet” or buying sustainable, ethical or eco-friendly apparel. Well, here you go! You have the opportunity to promote who made your clothes and be one link in a long chain of consumers fighting for sustainable, systematic change. The campaign also gives the producers of your clothes a voice too, creating a dynamic social media conversation between consumers and producers.

How can you join the movement?

fashion revolution week

If you missed the anniversary yesterday, don’t sweat it! You still have time to post your clothes inside out with the tag #whomademyclothes. Hell, you can post any day of the year! If you find that your apparel doesn’t have enough information on the tag, email or tag the brand in your post to ask your questions. Challenge yourself to dig deep so that, consequently, you challenge the brands. I guarantee your not the only one asking those questions.

There are also some pretty awesome events going down this week! Mix and mingle with likeminded individuals and learn about what other initiatives you or your brand can take part in. Check out events in your area here!

Happy Fashion Revolution Week!